Webinar | Green(er) Marketing: Cost-Effective Audience Marketing Strategies for Greening Circulation

[Keaty Gross]

Our most recent Webinar covered green, cost-effective audience marketing strategies and techniques for growing and renewing subscribers. Highlights included green print methods for direct mail and ways to build subscribers through online marketing. The presenters were Mike Popalardo and Thea Selby, the Principals at Next Steps Marketing, a consulting firm that solves audience-building challenges in a creative and customized way. They use practical “call-to-action” marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

Presentation correction: on the 2nd slide, "48%" should be "22%."

Click here to view the archived Webinar.

P.S. Chances are, if you are interested in that, you’ll also enjoy Beyond the Inbox: A Beginners' Guide to Email Marketing