Announcing the 2009 Aveda Environmental Award for Magazines

[Frank Locantore]

Created in 2005, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. Any consumer or B-to-B magazine that uses environmentally responsible paper/production practices is eligible to apply. When judging applications for the Aveda Environmental Award, we will give the greatest weight to a magazine's paper and production choices followed by procurement policies and educational efforts. You can learn more about criteria here.

What are the award categories?

• New Launch for magazines launched after Jan 2007.
• Improved Commitment for magazines that have improved their magazine’s environmental characteristics since Jan 2007.
• Long-time Leader for magazines or publishing companies with demonstrated environmental leadership for at least five years.

Why should you apply?

It will show your readers and advertisers your environmental leadership and commitment, will be a great announcement on your social networks, and help make you eligible for promotions at Amazon.com, Barnes & Noble, and other sales outlets.

How can you apply?

• Visit http://betterpaper.ning.com/page/aveda-environmental-award.
• Fill out the applications for which you’re eligible.
• Pay $50 for your first entry and $35 for any additional entry by calling Frank Locantore at 202-872-5308 with your credit card information.

When is the deadline?

Friday, October 30, 2009 at 5:00 PM Pacific Time

Additional information about the award:

• Aveda staff will not be involved in the judging.
• All applications will be kept confidential.
• The judges have over 60 years combined experience in paper and publishing.

[Beth Renaud]

Hi Frank. I would like to announce this our customers in our paper enewsltr next week. Any chance of an extended deadline?