Keaty Gross's Content - Better Paper Project

Aveda and Green America Announce Winners of 2009 Aveda Environmental Award for Magazines

MINNESOTA (December 2009)—Aveda, a leader in corporate environmental sustainability and responsibility for more than 30 years, and Green America, a non-profit that assists magazine publishers in identifying and implem… Continue

Added by Keaty Gross on December 1, 2009 at 11:00am — No Comments

Good to Know: "Got Green?"

September 30, 2009 - Media Post News | Brad Stewart invites everyone to share in the discussion forum at this link, saying, "I will focus in the next months on the most outlandish, creative, or perhaps even brilliant ideas in terms of incorporating green into traditional media. I'm hoping this exercise will create some connections with like-minded individuals, initiate some deal flow, and act as the genesis to numerous award-winning campaigns. Hopefully, then, we can prevent green from being rem… Continue

Added by Keaty Gross on September 30, 2009 at 5:30pm — No Comments

Good to Know: "Fashion for glossy, paper shopping bags is ‘destroying rainforest’"

September 19, 2009 - The Times Online | They are the must-have accessory for fashion-conscious shoppers who want to be seen carrying home the most exclusive and expensive brands. But there is a dirty secret behind the glossy paper bags often spotted dangling from the arms of socialites. Several of Britain’s top fashion brands and makers of luxury goods have been buying these bags from a supplier majority-owned by a company responsible for destroying millions of acres of Indonesian rainforest.… Continue

Added by Keaty Gross on September 19, 2009 at 5:30pm — No Comments

Good to Know: "Paperlinx rejects damning report on environmental credentials of North American operation"

September 17, 2009 - PrintWeek.com | Paper merchant Paperlinx has dismissed a damning report about the environmental credentials of its North American operations as "incomplete". The Green Grades 2009 report has been published by US-based pressure groups Dogwood Alliance and Forest Ethics, and discusses the environmental credentials of several companies, including Amazon.com an… Continue

Added by Keaty Gross on September 17, 2009 at 1:30pm — No Comments

Good to Know: "Environmental Groups Spar Over Certifications of Paper Products"

September 11, 2009 - New York Times | This week lawyers for ForestEthics, a nonprofit group dedicated to protecting forests, filed administrative complaints with the Federal Trade Commission and the Internal Revenue Service challenging the credibility of the rival label, known as the Sustainable Forestry Initiative, or S.F.I. The complaints, which challenge S.F.I.’s nonprofit status, accuse the certification program of lax standards and deceptive marketing intended to obscure the standards and t… Continue

Added by Keaty Gross on September 11, 2009 at 1:30pm — No Comments

Good to Know: "Why are the smallest magazines the ones using recycled paper?"

September 11, 2009 - MediaFreak | Once again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-out to those titles with environmentally friendly practices (Natural Home, Mother Jones and The American Prospect are among the 10 featured this year) as it is a slap at their bigger brethren that don't. Click… Continue

Added by Keaty Gross on September 11, 2009 at 1:30pm — No Comments

Good to Know: "Common Sense Sustainability"

Audience Development | The ecological and cost savings benefits of smarter, more efficient circulation and distribution practices add up over time. Here’s a look at how these areas fit into the overall sustainability equation and potential areas of leverage for smaller publishers. Click here to read full article. Continue

Added by Keaty Gross on September 10, 2009 at 9:00pm — No Comments

Good to Know: "Barnes & Noble Promotes Magazines Using Recycled Paper Nationwide Over 240 Barnes & Noble Stores Promote Magazines on Special In-Store Racks"

CNBC | Barnes & Noble stores nationwide are partnering this month with Green America's Better Paper Project and Next Steps Marketing to promote magazines using recycled paper on special magazine racks in over 240 of their largest stores. The total of ten magazines participating in this month's promotion include:… Continue

Added by Keaty Gross on September 9, 2009 at 4:30pm — No Comments

Good to Know: "Weeklies Suffer Big Declines In Paid Circ"

Media Post News | From 2002-2009, weekly magazines have suffered a bigger decline in overall paid circulation (paid subscriptions and newsstand sales) than their monthly brethren, according to a MediaPost analysis of figures from the Audit Bureau of Circulations covering this time period. Click here to view full article. Continue

Added by Keaty Gross on September 9, 2009 at 11:00am — No Comments

"Green at Retail" Shows Publishers How to Increase Environmental Stewardship and Newsstand Revenue

The new Better Paper Project and Next Steps Marketing "green paper," Newsstand Marketing and Distribution: Green at Retail, outlines ways that publishers can achieve higher efficiency, increase sales,… Continue

Added by Keaty Gross on August 25, 2009 at 9:30am — No Comments

Good to Know: "Greenpeace victory with Kimberly-Clark"

Greenpeace | Greenpeace and countless activists have asked Kimberly-Clark to help save the Boreal forest since 2004, when the Kleercut campaign was launched. In a tremendous victory for ancient forests, including the Boreal, the company that makes popular brands like Kleenex, Scott, and Cottonelle has announced a new policy that places it among the industry leaders in sustainability, bringing the Kleercut campaign to a successful completion.… Continue

Added by Keaty Gross on August 5, 2009 at 10:30am — No Comments

Good to Know: "Socially Responsible Procurement: Doing the Right Things for Everyone"

EnvironmentalLeader.com | Procurement managers often struggle with how to do the right thing for society - protect the environment, conserve resources, treat people fairly - as they strive to do the right thing for their businesses - improve performance, increase efficiency and lower cost. More and more, stakeholders of all types — investors, business partners and vendors, employees, governments and communities, and most of all customers — are demanding both profitable performance and ethical co… Continue

Added by Keaty Gross on July 29, 2009 at 1:30pm — No Comments

Good to Know: "Wal-Mart Scrutinizes Supply-Chain Sustainability"

Worldwatch Institute | Wal-Mart's announcement last week that it will require its suppliers to evaluate and disclose the full environmental costs of their products was greeted with fanfare in the media and among green business champions. The excitement is grounded in the notion that when the world's largest retailer asks more than 100,000 businesses around the world to assess [PDF] their environmental and social sustainability, the responses may lead companies to reduce waste, cut emissions, and… Continue

Added by Keaty Gross on July 20, 2009 at 4:00pm — No Comments

Good to Know: "Building Trust in Corporate Responsibility"

Click here to read the first of Jonathan Ballantine's five part series. Continue

Added by Keaty Gross on July 19, 2009 at 1:30pm — No Comments

Good to Know: "FSC Hits 100 Million Acre Mark in North America"

Forest Stewardship Council | The Forest Stewardship Council (FSC) reports that the area of U.S. and Canadian forests managed to its stringent environmental and social standards surpassed the 100 million-acre mark in June, representing 40% growth since January 2008 and helping solidify FSC’s position as the fastest-growing forest certification system in the world (UN FAO, 2007). Click here to read… Continue

Added by Keaty Gross on July 16, 2009 at 4:00pm — No Comments

Webinar | Green(er) Marketing: Cost-Effective Audience Marketing Strategies for Greening Circulation

Our most recent Webinar covered green, cost-effective audience marketing strategies and techniques for growing and renewing subscribers. Highlights included green print methods for direct mail and ways to build subscribers through online marketing. The presenters were Mike Popalardo and Thea Selby, the Principals at Next Steps Marketing, a consulting firm that solves audience-building challenges in a creative and customized way. They use practical “call-to-action” marketing techniques where the… Continue

Added by Keaty Gross on July 16, 2009 at 3:00pm — No Comments

Good to Know: "Limits on Logging Are Reinstated"

Associated Press | In a move to protect endangered species, Interior Secretary Ken Salazar announced Thursday that his department had reversed a Bush administration decision to double the amount of logging allowed in and around old-growth forests in western Oregon. Veering between swipes at “indefensible” moves by the Bush administration and pledges to step up noncontroversial timber sales, Mr. Salazar said in a conference call with reporters that he was reinstating a compromise reached 15 years… Continue

Added by Keaty Gross on July 16, 2009 at 1:30pm — No Comments

Good to Know: "Frugality And Social Status Trump Altruism"

June 24, 2009 - Media Post | Green may be the new black, but not for the reasons you might expect. "Colorblind," a cross-industry, cross-country study of consumers' "green" attitudes and behaviors conducted by Communispace Corporation in partnership with Design Continuum, reveals that there are many reasons people do (and don't) engage in sustainable practices themselves or favor brands that do.… Continue

Added by Keaty Gross on June 24, 2009 at 3:30pm — No Comments

Good to Know: "American Shoppers Misled by Greenwash, Congress Told"

June 23, 2009 | More than 98% of supposedly natural and environmentally friendly products on US supermarket shelves are making potentially false or misleading claims, Congress has been told. And 22% of products making green claims bear an environmental badge that has no inherent meaning, said Scot Case, of the environmental consulting firm TerraChoice. The study of nearly 4,000 consumer products found "greenwashing" in nearly every product category - from a lack of verifiable information to outr… Continue

Added by Keaty Gross on June 23, 2009 at 3:30pm — No Comments

Indigenous Peruvians violently repressed for protesting Amazon destruction

The extraction of resources from native lands exacts real costs on indigenous populations, as homes, livelihoods, and sometimes even lives are lost in the struggle to control these forests. The following excerpts are from two news articles covering the recent repression of in… Continue

Added by Keaty Gross on June 15, 2009 at 10:30am — No Comments

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