November 2007 Blog Posts (5)

Beware ‘Carbon Neutral’ Paper Claims

I don't believe in "carbon neutrality."

It is not a helpful concept-some would argue it is deceptive-and there is no clear or agreed upon definition. Publishers who want to be environmentally responsible stewards should view claims of "carbon neutral" paper with suspicion. Such paper most likely doesn't offer any environmental benefit and can be a marketing risk.

A recent report from the Sustainable Forest Product Industry (SFPI) working group makes the claim that "carbon… Continue

Added by Frank Locantore on November 25, 2007 at 2:00pm — No Comments

Green Paper for People and Planet

Are you a magazine publisher that uses environmentally and socially-responsible paper, or you would like to learn how?

Here's why you should read this blog:

1. There are opportunities for magazines to gain rewards and recognition for their environmental publishing practices through awards like the Aveda Environmental Awards (deadline Nov 30, 2007, click here for the application).

2. There are special bookstore promotions at Barnes and Noble and Hastings Books… Continue

Added by Frank Locantore on November 25, 2007 at 1:00pm — No Comments

5 Tips for Environmental Sustainability: Success Through Communication

The key for a magazine publisher interested in switching to environmentally and socially responsible paper is clear communication. There is a vicious “chicken & egg” dynamic at foot in that paper purchasers have difficulty sourcing responsible papers, because they aren’t as plentiful as virgin-fiber papers. Manufacturers aren’t risking shifting their production, because they are unsure about the staying power of the demand for responsible paper. Visit… Continue

Added by Frank Locantore on November 9, 2007 at 1:00pm — No Comments

Shape’s Firm Commitment to the Environment: Loyal Advertisers & Readers Support Industry Leader

Shape magazine, the largest women’s consumer magazine using recycled paper, has been selected by the Better Paper Project and Next Steps Marketing to be one of six publications featured in all 153 Hastings bookstores across the United States during the month of November.

The Better Paper Project caught up with Valerie Latona, Shape’s Editor in Chief, to learn more about her magazine’s strong environmental commitment and firm role as a leader in an industry… Continue

Added by Jennifer Marie Gerholdt on November 1, 2007 at 2:00pm — No Comments

Environmentally Friendly Bleaching Agents: How Papers Can Be Whitened Without Chlorine

Chlorine bleaching processes are harmful to the environment and human health. Publishers interested in improving their papers’ environmental characteristics have the opportunity to do so by eliminating chlorine from their paper making process.

The Pulp Whitening Process

Wood comprises two components: cellulose and lignin. Cellulose is the fibrous component used to make pulp and paper, and lignin is the glue that holds the wood fibers together. During the pulping process… Continue

Added by Jennifer Marie Gerholdt on November 1, 2007 at 1:30pm — No Comments

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