August 2009 Blog Posts (2)

"Green at Retail" Shows Publishers How to Increase Environmental Stewardship and Newsstand Revenue

The new Better Paper Project and Next Steps Marketing "green paper," Newsstand Marketing and Distribution: Green at Retail, outlines ways that publishers can achieve higher efficiency, increase sales, and build better brand awareness, all while reducing their publication's environmental impact.



“We hope to provide practical solutions to publishers so they can reap the rewards… Continue

Added by Better Paper Project on August 25, 2009 at 9:30am — No Comments

Good to Know: "Greenpeace victory with Kimberly-Clark"

Greenpeace | Greenpeace and countless activists have asked Kimberly-Clark to help save the Boreal forest since 2004, when the Kleercut campaign was launched. In a tremendous victory for ancient forests, including the Boreal, the company that makes popular brands like Kleenex, Scott, and Cottonelle has announced a new policy that places it among the industry leaders in sustainability, bringing the Kleercut campaign to a successful completion.…

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Added by Better Paper Project on August 5, 2009 at 10:30am — No Comments

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