Forests. Climate. Community.

All Archived Posts (124)

Power of Ten

Power of 10 Percent was founded with the idea that everybody, collectively, can make a big difference by doing something as that's as little as 10%. We focus on alumni magazines because I think there is a huge opportunity for them to help in… Continue

Added by Keaty Gross on November 7, 2009 at 10:00am — No Comments

Greenline Paper: Saving Trees One Office at a Time

A proud member of Green America's Green Business Network™ for the last 12 years, Stephen Baker of Greenline Paper says: "Green America means a lot to us because it embodies our national green community. Bei… Continue

Added by Andrew Korfhage on November 3, 2009 at 3:30pm — No Comments

Shrink Your Impact, Offset the Rest

When Ethan Merlin, a school teacher and Green America member in Rockville, MD, had an opportunity to take a group of students to visit Moscow, he had just one regret: by flying roundtrip across the Atlantic, he and his students would have no choice but to each cause the emission of more than three tons of carbon dioxide, a greenhouse gas. “The trip was an amazing learning experience for me and for my students,” says Merlin. “But I also care about the climate crisis, and the world that we are lea… Continue

Added by Joelle Novey on November 3, 2009 at 1:30pm — No Comments

Announcing the 2009 Aveda Environmental Award for Magazines

Created in 2005, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. Any consumer or B-to-B magazine that uses environmentally responsible paper/production practices is eligible to apply. When judging applications for the Aveda Environmental… Continue

Added by Frank Locantore on October 11, 2009 at 12:30am — 1 Comment

Be Green Packaging LLC Presents Its Sustainability Scorecard

What does our tree free, compostable packaging have to do with your healthy lifestyle?...EVERYTHING. We knew this on a gut feeling level – but scientific proof and ‘the bottom line’ are often easier to track and convey in business conversations. Therefore, in the 3rd Quarter of 2009 we prioritized creating an internal Sustainability Scorecard with the help of a top consultant from the Bren School of Environmental Science and Management at UCSB.… Continue

Added by 3BL Media on October 9, 2009 at 2:13pm — No Comments

King of the Mill: an Audubon Infographic

It's all the rage for magazines to splash green advice across their glossy pages, but most don't even print on recycled paper. Compared to paper produced from virgin sources, the recycled variety uses less water and energy, emits fewer greenhouse gases, and preserves carbon-dioxide-absorbing trees. Yet, sh… Continue

Added by Audubon on October 7, 2009 at 2:00pm — 2 Comments

Good to Know: "Why are the smallest magazines the ones using recycled paper?"

September 11, 2009 - MediaFreak | Once again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-out to those titles with environmentally friendly practices (Natural Home, Mother Jones and The American Prospect are among the 10 featured this year) as it is a slap at their bigger brethren that don't. Click… Continue

Added by Keaty Gross on September 11, 2009 at 1:30pm — No Comments

Good to Know: "Common Sense Sustainability"

Audience Development | The ecological and cost savings benefits of smarter, more efficient circulation and distribution practices add up over time. Here’s a look at how these areas fit into the overall sustainability equation and potential areas of leverage for smaller publishers. Click here to read full article. Continue

Added by Keaty Gross on September 10, 2009 at 9:00pm — No Comments

Good to Know: "Barnes & Noble Promotes Magazines Using Recycled Paper Nationwide Over 240 Barnes & Noble Stores Promote Magazines on Special In-Store Racks"

CNBC | Barnes & Noble stores nationwide are partnering this month with Green America's Better Paper Project and Next Steps Marketing to promote magazines using recycled paper on special magazine racks in over 240 of their largest stores. The total of ten magazines participating in this month's promotion include:… Continue

Added by Keaty Gross on September 9, 2009 at 4:30pm — No Comments

Good to Know: "Weeklies Suffer Big Declines In Paid Circ"

Media Post News | From 2002-2009, weekly magazines have suffered a bigger decline in overall paid circulation (paid subscriptions and newsstand sales) than their monthly brethren, according to a MediaPost analysis of figures from the Audit Bureau of Circulations covering this time period. Click here to view full article. Continue

Added by Keaty Gross on September 9, 2009 at 11:00am — No Comments

"Green at Retail" Shows Publishers How to Increase Environmental Stewardship and Newsstand Revenue

The new Better Paper Project and Next Steps Marketing "green paper," Newsstand Marketing and Distribution: Green at Retail, outlines ways that publishers can achieve higher efficiency, increase sales,… Continue

Added by Keaty Gross on August 25, 2009 at 9:30am — No Comments

Good to Know: "Greenpeace victory with Kimberly-Clark"

Greenpeace | Greenpeace and countless activists have asked Kimberly-Clark to help save the Boreal forest since 2004, when the Kleercut campaign was launched. In a tremendous victory for ancient forests, including the Boreal, the company that makes popular brands like Kleenex, Scott, and Cottonelle has announced a new policy that places it among the industry leaders in sustainability, bringing the Kleercut campaign to a successful completion.… Continue

Added by Keaty Gross on August 5, 2009 at 10:30am — No Comments

Good to Know: "Socially Responsible Procurement: Doing the Right Things for Everyone"

EnvironmentalLeader.com | Procurement managers often struggle with how to do the right thing for society - protect the environment, conserve resources, treat people fairly - as they strive to do the right thing for their businesses - improve performance, increase efficiency and lower cost. More and more, stakeholders of all types — investors, business partners and vendors, employees, governments and communities, and most of all customers — are demanding both profitable performance and ethical co… Continue

Added by Keaty Gross on July 29, 2009 at 1:30pm — No Comments

Good to Know: "Wal-Mart Scrutinizes Supply-Chain Sustainability"

Worldwatch Institute | Wal-Mart's announcement last week that it will require its suppliers to evaluate and disclose the full environmental costs of their products was greeted with fanfare in the media and among green business champions. The excitement is grounded in the notion that when the world's largest retailer asks more than 100,000 businesses around the world to assess [PDF] their environmental and social sustainability, the responses may lead companies to reduce waste, cut emissions, and… Continue

Added by Keaty Gross on July 20, 2009 at 4:00pm — No Comments

Good to Know: "Building Trust in Corporate Responsibility"

Click here to read the first of Jonathan Ballantine's five part series. Continue

Added by Keaty Gross on July 19, 2009 at 1:30pm — No Comments

Good to Know: "FSC Hits 100 Million Acre Mark in North America"

Forest Stewardship Council | The Forest Stewardship Council (FSC) reports that the area of U.S. and Canadian forests managed to its stringent environmental and social standards surpassed the 100 million-acre mark in June, representing 40% growth since January 2008 and helping solidify FSC’s position as the fastest-growing forest certification system in the world (UN FAO, 2007). Click here to read… Continue

Added by Keaty Gross on July 16, 2009 at 4:00pm — No Comments

Webinar | Green(er) Marketing: Cost-Effective Audience Marketing Strategies for Greening Circulation

Our most recent Webinar covered green, cost-effective audience marketing strategies and techniques for growing and renewing subscribers. Highlights included green print methods for direct mail and ways to build subscribers through online marketing. The presenters were Mike Popalardo and Thea Selby, the Principals at Next Steps Marketing, a consulting firm that solves audience-building challenges in a creative and customized way. They use practical “call-to-action” marketing techniques where the… Continue

Added by Keaty Gross on July 16, 2009 at 3:00pm — No Comments

Good to Know: "Limits on Logging Are Reinstated"

Associated Press | In a move to protect endangered species, Interior Secretary Ken Salazar announced Thursday that his department had reversed a Bush administration decision to double the amount of logging allowed in and around old-growth forests in western Oregon. Veering between swipes at “indefensible” moves by the Bush administration and pledges to step up noncontroversial timber sales, Mr. Salazar said in a conference call with reporters that he was reinstating a compromise reached 15 years… Continue

Added by Keaty Gross on July 16, 2009 at 1:30pm — No Comments

EcoSynthetix Inc. Presents A New Way To "Green" Your Magazine

Latex coatings provide a valuable aesthetic that enhances the gloss and printability of magazine paper; unfortunately, their financial and environmental costs can be great. In response to these problems, EcoSynthetix Inc. has developed a sust… Continue

Added by Jeff van Leeuwen on July 7, 2009 at 2:30pm — No Comments

The Proof Is in the Forest

Dogwood Alliance’s response to International Paper’s Forest Stewardship Council certification announcement. Recently International Paper (IP), the world’s largest paper producer and the biggest paper producer in the Souther… Continue

Added by Scot Quaranda on July 7, 2009 at 2:00pm — 1 Comment