Advertising revenue is extremely important to magazines. The ability to extend your relationship with your advertiser through digital publishing helps creates additional revenue while building a stronger relationship with your advertising partner.



Advertisers love the added value associated with digital publishing, including:

• Accountability—you know exactly how many people viewed and clicked on an…

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Over the next few months, Next Steps Marketing and the Better Paper Project will present a series of blogs and webinars on digital publishing. This information will help publishers understand how digital publishing can have positive effects on building revenue and audience. Within this series, we will include the environmental impacts and benefits of using digital vs. print. In this installment, we focus on the marketing benefits associated with digital publishing.



Your print… Continue

Magazine Yellow Pages (MYP), in conjunction with the Green America Better Paper Project (BPP), is launching an entire section on www.magazineyellowpages.com dedicated to green magazines. Because BPP magazine participants are the clear environmental leaders in the magazine industry, they will be the only magazines displayed in this environmental section. The MYP program will market the environmental leadership… Continue