Máire Walsh
  • Female
  • San Francisco, CA
  • United States
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Máire Walsh's Friends

  • Allison Steinberg
  • Gary Ting
  • Thea Selby
  • Better Paper Project
 

Máire Walsh's Page

Profile Information

Job title:
VP, Sales & Marketing
Company/organization name:
Next Steps Marketing
Company/organization's primary business:
consultant
Company/organization website:
http://www.nextstepsmarketing.com
Professional associations:
MPA, IMAG, PBAA, IPA, Magazines Canada
Professional interests:
sales/marketing, newsstand/single copy sales, marketing, digital publishing, design

Máire Walsh's Blog

Digital Publishing Series, Part II: Advertising Revenue

Advertising revenue is extremely important to magazines. The ability to extend your relationship with your advertiser through digital publishing helps creates additional revenue while building a stronger relationship with your advertising partner.



Advertisers love the added value associated with digital publishing, including:



  • Accountability—you know exactly how many people viewed and clicked on an…
Continue

Posted on March 22, 2010 at 5:30pm — 1 Comment

Digital Publishing Series, Part I: Marketing Benefits

Over the next few months, Next Steps Marketing and the Better Paper Project will present a series of blogs and webinars on digital publishing. This information will help publishers understand how digital publishing can have positive effects on building revenue and audience. Within this series, we will include the environmental impacts and benefits of using digital vs. print. In this installment, we focus on the marketing benefits associated with digital publishing.



Your print… Continue

Posted on March 3, 2010 at 2:00pm

FREE new ongoing promotion with the Magazine Yellow Pages for Better Paper Project participants

Magazine Yellow Pages (MYP), in conjunction with the Green America Better Paper Project (BPP), is launching an entire section on www.magazineyellowpages.com dedicated to green magazines. Because BPP magazine participants are the clear environmental leaders in the magazine industry, they will be the only magazines displayed in this environmental section. The MYP program will market the environmental leadership… Continue

Posted on December 10, 2009 at 5:15pm

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