Why Recycled Paper & Environmental Paper is a Better Paper Choice for Magazines
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Frank Locantore's Page
Profile Information
- Job title:
- Director, Better Paper Project
- Company/organization name:
- Green America (formerly, Co-op America)
- Company/organization's primary business:
- non-profit
- Company/organization website:
- http://www.greenamerica.org
- Professional associations:
- MPA, EPN
- Professional interests:
- sales/marketing, newsstand/single copy sales, production, marketing
- What steps are you taking to reduce your footprint? (reducing travel, improving energy efficiency, reducing office waste, carbon audit, etc.)
- The Better Paper Project of Green America (formerly Co-op America's Magazine PAPER Project) provides free assistance to publishers who want to reduce their impact on the environment. We work with them and their supply chain to find the best environmental alternatives.
Also, Green America publishes the "National Green Pages," "The Green American" (formerly the "Co-op America Quarterly") and "Real Green." In addition to continually improving the environmental processes we employ as a publisher, we provide pre-tax transit benefits to employees, switched to motion-sensor lighting in the office, compost food waste, and recycle all that is possible to from our office. We also only purchase recycled paper products for use in the office and with all print jobs.
- Publication circulation:
- by membership
- What paper do you use? (manufacturer name, sheet name and mill location)
- Future Connections Satin (FutureMark in Alsip, Illinois)
- What is the basis weight of your text paper?
- 45-lb
- What is the trim size of your publication?
- 8 3/8 x 10 7/8
- Coated or uncoated paper?
- coated text, uncoated text, coated cover, uncoated cover
- Volume (by weight) of paper purchased per year:
- 40,000 pounds
Bio
Frank directs the Green America Better Paper Project (formerly the Co-op America Magazine PAPER Project) working with publishers in a cooperative manner to protect the environment, climate, and jobs by implementing environmentally responsible paper use practices. By working with mills, printers, and advertisers, and creating awards and bookstore promotions for magazines using recycled paper, the Better Paper Project has helped 100 large and small magazines begin and continue using environmentally responsible paper.
Frank and the Paper Project demonstrate that high-quality and cost-competitive environmental papers are available for magazines, they have been cited by journalists from such varied publications as the New York Times, Folio:, E magazine, Publishing Executive, CNN/Fortune, AdAge, PBS’s Media Shift, Grist, and Ecorazzi among other TV, radio, and print stories.
With other non-profit and corporate colleagues Frank produced a sold out guide, Different, Not Difficult: How to Make Sustainability Happen. The guide is still available online and demonstrates the business case and provides helpful resources for switching to recycled paper.
Speaking engagements include:
IDEAlliance (March 2010)
Publishing Business Conference (2005-2008)
Folio: Show (2004, 2005, 2006, 2007)
Council of Science Editors (May 2006 & 2008)
Leadership in Paper and the Environment (2005)
Society of Publication Designers (March 2008)
American Forests and Paper Association’s Paper Week (April 2008)
Western Publisher’s Conference (May 2008)
Sustainability in Printing (June 2008)
Green Festivals (2004, 2008)
DistriPress Conference, Istanbul (Oct 2008)
Frank Locantore's Blog
Webinar | Paper Users Beware: Lacey Act Has Big, Gnarly Teeth
Posted on October 14, 2010 at 3:30pm
Books-a-Million promotes magazines on recycled paper
Books-a-Million kicked off its first promotion with the Green America Better Paper Project to spotlight a handful of magazines using recycled paper. The six participating titles each have their own sign under the title indicating that "This magazine is printed on recycled paper." The magazines and signs appear directly in the mainline display at all Books-a-Million stores nationally for the entire month of September.To be eligible for the promotion, magazines need to be… Continue
Posted on September 24, 2010 at 1:30pm
Webinar | Part I1: Marketing your iPad-ready digimag
Continue
Posted on September 22, 2010 at 7:30pm
This blog is for the environmentally-minded
Yes, I’m asking for your environmental attention once again, but I’ve also got another helpful tool for you. Just as the “Paper Steps” in WhatsInYourPaper.com clarifies and explains which are the best environmental papers on the market, PulpWatch.org clearly outlines why and how some pulp mills are more environmentally sound than others.… Continue Posted on September 16, 2010 at 11:00pm
Webinar | Part I: 5 Tips for Cost-Effective iPad Creation
Posted on August 11, 2010 at 7:30pm
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Comment Wall (10 comments)
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Cath
Jeff from Ecosynthetix Inc. here. Really enjoying the site- what a great networking tool! Our organization is obviously new to the Better Paper Project, and we are looking for some new networking opportunities to increase industry awareness of our product. I was wondering if you knew of any paper manufacturers, purchasers or magazines that are looking to further reduce their carbon footprint on the paper coating side, and might be interested in connecting with us? Any help you can give would be greatly appreciated.
Cheers,
Jeff
Unfortunately I will not be at the conference next week, but I hope to meet up again in the near future.
All best,
Suzanne
May I call you tomorrow?
I'm going to quit if we go the wrong way (= virgin or 10%).
You're the best. Thanks, Carl
Thanks for all that you do, Carl