Allison Steinberg's Page

Job title:

Associate Publisher

Company/organization name:

Tricycle

Company/organization's primary business:

magazines

Company/organization website:

http://www.tricycle.com

Professional associations:

MPA, IPA

Professional interests:

editorial, newsstand/single copy sales, production, marketing, digital publishing

What steps are you taking to reduce your footprint? (reducing travel, improving energy efficiency, reducing office waste, carbon audit, etc.)

We are planning to get rid of our polybags, reduce our paper weight, move to partially recycled paper, and just got FSC-certified.

Publication frequency:

quarterly

Publication circulation:

newsstand - national, paid subscription

What percentage of your paper is recycled fiber?

<10% recycled content, 10% - 29% recycled content

Is your publication printed on certified paper?

FSC

What paper do you use? (manufacturer name, sheet name and mill location)

Ultra Plus Silk from their Caledonia Mill, UPM

What is the basis weight of your text paper?

70gsm (47.3lb)

What is the trim size of your publication?

8.25 x 10.875

Coated or uncoated paper?

coated cover

Volume (by weight) of paper purchased per year:

(varies, as we have been in the process of trying different ones to see what works best)