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Better Paper Project's Blog
Power of 10 Percent
was founded with the idea that everybody, collectively, can make a big difference by doing something as that's as little as 10%. We focus on alumni magazines because I think there is a huge opportunity for them to help influence the industry. By-and-large they have fewer hurdles than their commercial counterparts when switching to more recycled content, as smaller groups of decision makers… Continue
Posted on November 7, 2010 at 10:00am
March 9, 2010 - Folio: | Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion. According to Outsell’s “Marketing and Ad… Continue
Posted on March 9, 2010 at 5:00pm
March 8, 2010 - Publishing Executive | Volatile is a word that is frequently used to describe the paper market. Recent years have seen serious mill consolidation, closures and bankruptcy filings. Skyrocketing postal rates, declining advertising revenue and an increased focus on digital publishing, combined with the economic recession, caused a record-breaking drop in paper demand as publishers (and other mailers) scaled back on print production everywhere possible. So where does that leave… Continue
Posted on March 8, 2010 at 4:30pm