Retailers, from bookstores to supermarkets, can all create a green economy by promoting magazines that have a commitment to the environment. By selling magazines on recycled paper, you can capture the business of the growing number of consumers who are dedicated to buying sustainable products.

Promote recycled paper publications
Promoting magazines printed on recycled paper in online and in-store displays will alert consumers to the issue, demonstrate your store's environmental commitment and encourage magazine publishers to make the right environmental decision. Barnes and Noble, Books-a-Million, Amazon.com and numerous other retailers have already embraced Better Paper Project promotions.

Improve distribution efficiency

Read our "green paper" Green at Retail to learn tips that will help you work with publishers to increase sell through rates. By reducing your number of unsold magazines, you can save paper (and trees!) as well as money.