Promotions

On top of helping magazines switch to recycled paper, the Better Paper Project also promotes magazines that have already made a commitment to eco-friendly production practices. Prerequisites for participation in all our promotions are the use of environmentally responsible paper and maintenance of an accurate and up-to-date profile on www.BetterPaper.org.

For further instructions on how to sign up or to inquire about putting a Better Paper Promotion in your store, please contact Project Coordinator, Keaty Gross (T: 202 872 5364, E: Keaty@GreenAmericaToday.org)

Barnes & Noble will continue its partnership with the Better Paper Project by making premium space available to our participants twice annually, in April and September. Pockets are secured on a first-come first-served basis and upon approval of Barnes & Noble.

Retailer Commitment: high impact 10-pocket gondola endcap in power aisle of newsstand, 240+ stores, special sign specifying magazines are on recycled paper.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in bookstore promotions. Magazines must already be available in Barnes & Noble stores to secure a pocket in this promotion, but you are welcome to contact us for advice on how to achieve this.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053,
E: Gary@NextStepsMarketing.com

The Better Paper Project has secured space in Atlanta and San Francisco airport bookstores for a special promotion of recycled paper magazines during the busy travel months of November and December. We are also working on airport promotions to coincide with Earth Day in April 2010, so keep this in mind when preparing your retail marketing plan for the year ahead!

Retailer Commitment: This custom promotion will include a cash-wrap in nine of the largest bookstores in the Atlanta airport and in Compass Books in the San Francisco International airport. Magazines will be in a cash-wrap position in each of the ten participating locations for the last two months of the year, along with being prominently displayed in a lightbox for the month of December. The lightboxes will advertise that the participating magazines are printed on recycled paper.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053, E: Gary@NextStepsMarketing.com

Titles already distributed by Amazon have the opportunity to be listed on Amazon Green, at no extra cost to the publisher.
41 Better Paper participants (and counting) are part of a free promotion with the biggest online magazine retailer, all because of their recycled paper credentials. This promotion is ongoing, so if your publication is printed on recycled paper and already distributed through Amazon, all we'll need is for one person to create an account and we'll add your publication to the list.

Retailer Commitment: Amazon is promoting Better Paper participants in a Recycled Paper Magazines category in their Magazines & Newspapers section, and also on Amazon Green "Books, Movies, TV, Magazines & Downloads". They ask their consumers to “make [their] commitment to the Earth a year-round affair and support magazines printed on recycled paper.”

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion. Magazines must already be available for subscription through Amazon.

Participate: Contact Keaty Gross, T: 202 872 5364, E: Keaty@GreenAmericaToday.org

Universal News is currently featuring eight magazines on www.UniversalNewsOnDemand.com, again at no cost to the publishers. Shape, Boho, Movmnt, Kiwi, Make and others all received great exposure and an opportunity to increase single copy online sales, just because they’re printed on recycled paper!

Retailer Commitment: 8 images and links on main page of Web site selling single copies of participating titles, special web banner explaining the importance of supporting magazines printed on recycled paper.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion. Magazines must already be available for subscription through Universal News.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053, E: Gary@NextStepsMarketing.com

Hastings Entertainment featured a Better Paper end cap display throughout the month of April. Participating titles included Mother Jones, Make Magazine, Every Day with Rachael Ray, Body + Soul, Mother Earth News and the National Green Pages.