Promotions

On top of helping magazines switch to recycled paper, the Better Paper Project also promotes magazines that have already made a commitment to eco-friendly production practices. Prerequisites for participation in all our promotions are the use of environmentally responsible paper and maintenance of an accurate and up-to-date profile on www.BetterPaper.org.

For further instructions on how to sign up or to inquire about putting a Better Paper Promotion in your store, please contact Project Coordinator, Keaty Gross (202 872 5364, Keaty@GreenAmericaToday.org)

Barnes & Noble will continue its partnership with the Better Paper Project by making premium space available to our participants twice annually, in April and September. Pockets are secured on a first-come first-served basis and upon approval of Barnes & Noble.

Retailer Commitment: high impact 10-pocket gondola endcap in power aisle of newsstand, 240+ stores, special sign specifying magazines are on recycled paper.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in bookstore promotions. Magazines must already be available in Barnes & Noble stores to secure a pocket in this promotion, but you are welcome to contact us for advice on how to achieve this.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053,
E: Gary@NextStepsMarketing.com

Hasting Books & Music is extending a special offer to Better Paper Project participants for an Earth Day Promotion in April.

Retailer Commitment: Hastings will advertise six magazines in a newspaper insert and through direct mail. The ad will run in local Sunday newspapers, with an estimated reach of 2.4 million people. The ad will include a coupon where consumers will receive $3.00 off when they buy any three Better Paper Project magazines. In addition, all participating magazines will participate in a Gondola Endcap in all stores with special signage saying, "Printed on Recycled Paper" and a free standing insert.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a complete and up-to-date online profile and a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053, E: Gary@NextStepsMarketing.com

Trofie is offering discounted promotions to Better Paper Project participants in San Francisco, Los Angeles and Denver airports.

Retailer Commitment, Option #1: One month promotion in June - The airport program will consist of cash-wraps in Trofie locations along with three posters and light boxes (one in the Denver location, one in LA and one in SFO) for the month of June The cost would be only $1,750 (a savings of over $1,050). The posters / light boxes would feature all the covers of the participating titles with additional artwork that highlights your commitment to the environment. Transportation and bookstores locations (available upon request) consist of spinner display pockets and / or mainline displays for a total monthly cost of $450 (a savings of $200). Grand total of $2,200 for all 28 stores for a June promotion.

Retailer Commitment, Option #2: Two month promotion (June & July) – Cash-wraps for two months in 13 airports stores and a poster for one month in one store, in each market, for a total cost of $2,600. Plus, the bookstore / transportation stores spinner pocket and display program in 15 stores for two months at a total cost of $900. Grand total of $3,500 for 28 stores for a two month program in June and July.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a complete and up-to-date online profile and a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053, E: Gary@NextStepsMarketing.com

Magazine Yellow Pages (MYP) is launching an entire section dedicated to green magazines. Because BPP magazine participants are the clear environmental leaders in the magazine industry, they will be the only magazines displayed in this environmental section. Fees have been waived for magazines eligible to be listed in this section, and publishers will receive a remit of 40% on all subscriptions purchased.

Retailer Commitment: MYP will market the environmental leadership attributes of the BPP participants through their extensive network, which includes the national Yellow Page firms (AT&T, Verizon, RH Donnelley/DEX), Loyalty Points programs for Visa and Sprint, and Gatehouse Media and their family of over 500 newspaper, cable and radio properties.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a complete and up-to-date online profile and a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion.

Participate: If you are eligible to participate, complete the authorization form and return via fax to Cathy Miller Beers, F: 309-353-1827. Contact Keaty Gross, T: 202 872 5364, E: Keaty@GreenAmericaToday.org with questions.

Titles already distributed by Amazon have the opportunity to be listed on Amazon Green, at no extra cost to the publisher.
40 Better Paper participants (and counting) are part of a free promotion with the biggest online magazine retailer, all because of their recycled paper credentials. This promotion is ongoing, so if your publication is printed on recycled paper and already distributed through Amazon, all we'll need is for one person to create an account and we'll add your publication to the list.

Retailer Commitment: Amazon is promoting Better Paper participants in a Recycled Paper Magazines category in their Magazines & Newspapers section, and also on Amazon Green "Books, Movies, TV, Magazines & Downloads". They ask their consumers to “make [their] commitment to the Earth a year-round affair and support magazines printed on recycled paper.”

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion. Magazines must already be available for subscription through Amazon.

Participate: Contact Keaty Gross, T: 202 872 5364, E: Keaty@GreenAmericaToday.org

Universal News is currently featuring eight magazines on www.UniversalNewsOnDemand.com, again at no cost to the publishers. Shape, Boho, Movmnt, Kiwi, Make and others all received great exposure and an opportunity to increase single copy online sales, just because they’re printed on recycled paper!

Retailer Commitment: 8 images and links on main page of Web site selling single copies of participating titles, special web banner explaining the importance of supporting magazines printed on recycled paper.

Better Paper Project Commitment: Email blast to 90,000+ Green America members, announcement in the Green American magazine, press release to a wide range of major trade and media associations, website promotion.

Prerequisites: Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in this promotion. Magazines must already be available for subscription through Universal News.

Participate: Contact Gary Ting at Next Steps Marketing, T: 415 773 2053, E: Gary@NextStepsMarketing.com

Hastings Entertainment featured a Better Paper end cap display throughout the month of April. Participating titles included Mother Jones, Make Magazine, Every Day with Rachael Ray, Body + Soul, Mother Earth News and the National Green Pages.

In 2009, the Better Paper Project secured space in Atlanta and San Francisco airport bookstores for a special promotion of recycled paper magazines during the busy travel months of November and December. This custom promotion included a cash-wrap in nine of the largest bookstores in the Atlanta airport and in Compass Books in the San Francisco International airport. Magazines were in a cash-wrap position in each of the ten participating locations for the last two months of the year, along with being prominently displayed in a lightbox for the month of December.