Build Retail Sales with Green Magazine Promotions

Magazine Promotions

(Click to find past promotion locations.)

The Better Paper Project offers retail and online magazine promotions to showcase your magazine as an environmental leader.These discounted and free promotions connect you with green consumers and give you a retail advantage. Members that have participated in our promotions have increased sales by as much as 137%.

 Contact Karen Cunningham ( with any questions. Join the Better Paper Project today to participate. All these promotions are listed in an available pdf.





  • High impact display located in the power aisle of the newsstand. Signage to highlight magazines are printed on recycled paper.
  • April – Earth Day (3/31/14 - 4/27/14) Gondola Endcap. In ~460 stores, $3,000/pocket (44% Discount). 15 copies per store.
  • September (9/1/14 – 9/28/14) Gondola Endcap. In ~240 stores, $1,500. 15 copies per store.
  • Highlighted on


Ingram: servicing wholesaler.

  • Dedicated Earth Day Endcap with signage to highlight magazines are printed on recycled paper.
  • 128 stores. 8 copies/store.
  • Display dates: 3/25/14 - 5/6/14.
  • $640 for 5 weeks - 20% Discount.







  • Better Paper mainline feature display on front lip of mainline.
  • Attract green consumers with custom signage highlighting recycled paper use.
  • Display months: March or July.
  • 240 stores. 6-15 copies/store.

  • $500 * / pocket - 75% Discount.



  • Recycled paper section of Amazon's magazine store.
  • Additional placement - participants can also be featured in their regular category.
  • Standard Amazon terms, no additional free.
  • Dates: Year round.

Independent Book Superstore Mainline Feature Promotion

  •  Custom Signage on Front Lip of Mainline
  • 3 month promotion begins with first issue on-sale date.

    10-15 copies/store
  • $800 - 15% Discount.
  • 21 stores: Bookworld (Janesville, WI), Bookstop of Santa Cruz, Bulldog News (Seattle, WA), Copperfield's Books (6 stores, Northern CA), Empire Books and News (Huntington, WV), Longfellow Books (Portland, ME), Newsbeat (Davis, CA), Schuler Books & Music ( 4 stores Michigan), University Bookstores ( 3 stores Seattle, WA), UCSD Bookstore (San Diego, CA), Village Store (Seattle, WA).

Stand out on the shelves and let the world know you are green. Join the Better Paper Project to participate. Contact Karen ( with any questions.

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