Magazine Promotions

The Better Paper Project offers retail and online magazine promotions to showcase your magazine as an environmental leader.

These discounted and free promotions connect you with green consumers and give you a retail advantage. Members that have participated in our promotions have increased sales by as much as 114%.

View the 2012 Media Kit and join the Better Paper Project to participate. Contact Susan Mao (susan@nextstepsmarketing.com) with any questions. 

• Better Paper feature display at 240 newest and biggest stores.
• High impact display located in the power aisle of the newsstand.
• Signage to highlight recycled paper usage.
• $1,500 / pocket / 4 weeks.
• Dates: April 1-30; September 1-30.

• Better Paper mainline feature display.
• Attract green consumers with unique signage highlighting recycled paper use.
• $500 / pocket / 4 weeks (major discount).
• Dates: April 1-30; Sept. 1-30.

• Better Paper feature display.
• Special signage spotlighting recycled paper use.
• $640 / pocket / 6 weeks (major discount).
• Dates: April 1 - May 16

• New York City Metro Promotion
• 66 Manhattan and Brooklyn retailers.
• $2,000 / pocket / 4 weeks (major discount).
• Dates: April 1 - 30
• Serviced by The Hudson Group

• Recycled paper section of Amazon's magazine store.
• Additional placement - participants can also be featured in their regular category.
• Standard Amazon terms, no additional free.
• Dates: Year round.

• Airport and independent bookstore promotions.
• 17 stores total in L.A., Miami, the Bay Area and San Francisco Airport.
• High impact spinner
• $1770 / pocket / 12 weeks (sharply discounted)
• Dates: May 1 - May 31

Stand out on the shelves and let the world know you are green. Join the Better Paper Project to participate. Contact Susan Mao (susan@nextstepsmarketing.com) with any questions.