Frank Locantore directs the Better Paper Project. Working with magazine publishers, mills, advertisers and magazine printers, Frank has helped over 120 large and small magazines begin and continue using environmental paper. Named as one of the top industry influencers on the Folio: 40 list, Frank and the Better Paper Project provide the ecological, social, and business reasons for using environmental paper. The Project has been cited in New York Times, Folio: magazine, E magazine, Publishing Executive, CNN/Fortune, AdAge, PBS’s Media Shift, Grist, and Ecorazzi among other TV, radio, and print stories. Frank has recently presented at American Forests and Paper Association’s Paper Week, Folio: Show, Green Festivals around the country, IDEAlliance, and Leadership in Paper and the Environment. 

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