Professional Guidance

Frank Locantore directs the Better Paper Project. Working with magazine publishers, mills, advertisers and magazine printers, Frank has helped over 160 large and small magazines begin and continue using environmental paper. Named as one of the top industry influencers on the Folio: 40 list, Frank and the Better Paper Project provide the ecological, social, and business reasons for using environmental paper. The Project has been cited in New York Times, Folio: magazineE magazine, Publishing Executive, CNN/Fortune, AdAge, PBS’s Media Shift, Grist, and Ecorazzi among other TV, radio, and print stories. Frank has recently presented at American Forests and Paper Association’s Paper Week, Folio: Show, Green Festivals around the country, IDEAlliance, and Leadership in Paper and the Environment. 


Writing an Environmental Stewardship Policy

If you'd like to utilize additional tools to spotlight your magazine's commitment to smart publishing choices, we’d love to help develop a “Sustainable Paper Policy” statement with you. Whether it’s a simple pledge, a paragraph explanation of your environmental efforts, or tailoring an “Environmental Impact Statement” that communicates your magazine's green efforts going forward, we can provide support in order to bring about stronger consumer awareness and reader engagement.An environmental stewardship policy helps illustrate a long-term vision for sustainable publishing, articulate key principles and demonstrate commitment to sound stewardship. Developing a sustainable, strategic paper policy can  set you up to grow profitably - and the Better Paper Project is dedicated to doing just that.

Get in touch with us if you'd like examples or information about potential next steps to define and share your environmental commitments with the public.

To get expert paper advice, join the Better Paper Project today.

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