Better Paper Project

Forests. Climate. Community.

Better Paper Project


is a paper production and consumption economy that repairs, rather than damages, our environment while creating sustainable jobs for the community.


is to foster collaboration among paper manufacturers, merchants, investors, businesses, nonprofits and consumers to achieve our vision and encourage the production of socially and environmentally responsible paper – Better Paper.


is to work with magazine industry stakeholders to communicate their green intentions to their supply chain by implementing environmental stewardship policies and purchasing practices.


are active in all areas of magazine production and distribution. As paper users with the unique ability to reach people across every interest and demographic, they have the opportunity to wield their purchasing power to support socially and environmentally improved paper and production practices. Better Paper participation does not automatically denote Green America membership. Please visit GreenAmericaToday.org to join as an individual member or to apply for your business to become a Green Business Member.


is completely free! Benefits of project participation include:


  • www.BetterPaper.org - A web community where we publish articles and industry news, share resources, track events and pay tribute to our participants’ accomplishments. If you are new to the site, please take the time to swing by Frank's or Keaty's page to introduce yourself. To learn more about our tools and best use practices, visit the Better Paper User Guide.
  • Better Paper Buying Clubs - Better Paper participants have the opportunity to join Better Paper Buying Clubs for access to paper purchasing networks. Whether you're getting onto recycled paper for the first time or just looking for a better deal, buying recycled paper in bulk with other magazines can increase your purchasing power and reduce your cost.
  • Online and In-Store Promotions - Project participants with a minimum of 10% post-consumer recycled content are eligible for involvement in bookstore promotions with companies such as Barnes & Noble, Amazon, Hastings Entertainment, Universal News and more!
  • Awards - Participants that reach the 10% requirement may also be nominated for environmental publishing awards such as the Aveda Environmental Award and the Publishing Executive SustainPrint Award for environmentally responsible publishing.
  • Discounts - Participants receive special offers and reduced prices at industry conferences and expos - keep an eye on our Events listings for details, dates and discount codes.
  • Free Assistance - We are here to help you:

    • Identify environmental priorities
    • Develop short and long-term policies to communicate with your supply chain
    • Investigate new environmental paper and production options
    • Work with internal staff and external partners to choose the best options
    • Coordinate with your marketing department to promote your environmental stewardship
    • Ensure that environmental initiatives are based on the best technology available and stay within your budget

    Sign up and contact us today!

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