August Green Mag Intel

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Promotions

Hastings Promotion: Sign up now for the upcoming Hastings Books and Music promotion. Attract green consumers with exclusive signage recognizing your magazine's commitment to recycled paper. Details:

  • 148 Stores
  • High impact gondola endcap fixture
  • $640 promotion fee / 4 Weeks
  • Promotion Span—October 18- December 19, 2011 (the promotion lasts a month but a two month window is given to accommodate different onsale dates)

Contact Gary@NextStepsMarketing.com to reserve your spot while there's still room!

 

Eco-Leader: Ms. Magazine

Ms. Magazine was one of the first magazines to start using recycled paper. Find out other ways they are leading the way in our interview with Ms.'s managing editor.

 

 


Project Updates

Canopy Ancient Forest Friendly Awards:

Are you a publisher or printer? Apply now for Canopy's Ancient Forest Friendly Award, the highest award for the protection of climate, biodiversity and ancient forests.

 

Confused about recycled paper?: Frank Locantore's "Spitballs and Recycled Paper," and Jeff Mendelsohn's "Mirror, Mirror on the Wall" helps clear up the confusion.

 

Thank you interns!: This month our summer interns wrap up their work at the Better Paper Project and head back to school. Thank you, Emma, Philip and Dvora for your tremendous contribution to the Project.

 

The State of the Paper Industry: Has the paper and pulp industry become greener over the last decade? Find out in the 2011 State of the Paper Industry Report, just released by the Environmental Paper Network.


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Fill out our 1-question survey about the Better Paper Buying Club.


Buying Club

Can your magazine save money by joining the Better Paper Buying Club? Ordering paper through this exclusive buying club gets you the best environmental paper at the lowest cost.Contact Frank Locantore to learn more.

Is Disney driving orangutans and tigers into extinction? The Rainforest Action Network tells the story of how Disney is linked to rainforest destruction


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