Actions

Everyone has a role to play in reducing virgin fiber consumption and diverting waste paper from landfills. Whether you're a publisher, retailer, printer, advertiser or consumer, you'll find tips and resources on this page to help you take action for the environment. So get involved today, and help us to promote a sustainable paper production and consumption economy!

For more detailed information about actions you can take with help from the Green America Better Paper Project, please contact Project Coordinator,
Keaty Gross (T: 202 872 5364, E: Keaty@GreenAmericaToday.org)

1. Write an environmental stewardship policy
   An environmental stewardship policy helps illustrate a long-term vision, articulate key principles and demonstrate commitment to sound stewardship.
2. Increase the recycled fiber content of your paper
   Our Better Papers tab provides access to a number of paper tools, including a comprehensive list of recycled magazine papers.
3. Join a Better Paper Buying Club
   If you're interested in learning about our Better Paper Buying Clubs, check out our recorded Webinar, Lower Prices For Better Paper, then take a supplementary, confidential survey that will help us better serve your individual paper needs.
4. Participate in Better Paper Project promotions
   Online and in-store promotions that highlight your publication's use of recycled paper are an effective way to market your environmental commitment to your readers.
5. Place the Better Paper Mark on your cover or in your masthead
   Better Paper participants who use Environmentally Improved or Environmentally Superior Paper as defined by the Environmental Paper Network Paper Steps are eligible to use the Better Paper mark on their publication and Web site.

1. Promote recycled paper publications
   Promoting magazines printed on recycled paper in online and in-store displays will alert consumers to the issue, demonstrate your store's environmental commitment and encourage magazine publishers to make the right environmental decision.
2. Improve distribution efficiency
   Read our "green paper" Green at Retail to learn tips that will help you work with publishers to increase sell through rates.

1. Provide a variety of recycled papers
   Our Better Papers tab provides access to a number of paper tools, including a comprehensive list of recycled magazine papers.
2. Educate publishers about the benefits of choosing recycled paper
   Reducing paper use and improving the environmental quality of the paper we buy are two of the easiest, most significant ways to make a difference.

1. Express your support for recycled paper use
   Sign on to our Advertiser Letter - coming soon!
2. Join the Aveda Affinity group
   Contact information - coming soon!

1. Visit the Better Magazine List
   Next time you're in the market for a magazine, use this comprehensive, descriptive list of Project participants printed on recycled and FSC-certified papers to help you make an informed decision.
2. Congratulate Better Magazine publishers
   Let them know that you appreciate their environmental commitment.
3. Encourage magazines to switch to recycled paper
   Publishers are more likely to make responsible environmental decisions when they know they'll have reader support.
4. Recycle magazines when you're finished reading them
   The Environmental Protection Agency provides information on paper recycling for students, teachers and everyday citizens.