How important is a blow-in to getting new subscribers?

[Keaty Gross]

Due to the desire to reduce resource consumption or to simply reduces costs, many publishers are reducing or eliminating blow-in cards in their magazines. How important is a blow-in to getting new subscribers? What low-impact alternatives exist?

[Kathy Jentz]

I don't allow blow-ins in my mag - but we do stitch in a perfed subscription card and gift sub card.