Better Paper Project

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Better Marketing Discussions (2)

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Keaty Gross

How important is a blow-in to getting new subscribers?

Due to the desire to reduce resource consumption or to simply reduces costs, many publishers are reducing or eliminating blow-in cards in t…

Started by Keaty Gross

1 Dec 14
Reply by Kathy Jentz
Carolyn Allen

When is print necessary...and when is digital, online more effective?

We are tangible beings...we love to touch, smell, feel. And that's why paper products are valued by our prospects and customers...and even…

Started by Carolyn Allen

3 Feb 6
Reply by Frank Locantore

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