Better Paper Project

Forests. Climate. Community.

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Keaty Gross

Turn Over a New (green) Leaf in 2010

Happy New Year, 2010! A new year means an opportunity to turn over a new leaf, and what better place to start than by greening the way you do business? Green resolutions are good for the planet, good for your image and can even be good for your bottom-line. To encourage you in your quest for self-improvement, we've compiled a list… Continue

Posted by Keaty Gross on January 1, 2010 at 1:30pm

Neva Murtha

Help Build A Market for Agricultural Residue papers like the 'Wheat Sheet'

Canopy has launched an online survey to gather information that will help assess market interest in North America for papers made with agricultural residues.

“This study is the first of its kind in North America. Up until now, information about the market viability of non-wood paper has been anecdotal”, says Neva Murtha, Second Harvest Campaigner with Canopy. “When done, we’ll be able to translate demands for eco-paper into initiatives that help make straw papers a North American reality.”

Las… Continue

Posted by Neva Murtha on December 11, 2009 at 1:30pm

Keaty Gross

Better Paper Participants get discount on registration for the Publishing Business Conference & Expo

The Publishing Business Conference & Expo (March 8-10, 2010) discusses and debates the most pressing issues facing book and magazine publishing industries today. Attendees walk away with strategies, tips and… Continue

Posted by Keaty Gross on December 10, 2009 at 9:30pm

Máire Walsh

FREE new ongoing promotion with the Magazine Yellow Pages for Better Paper Project participants

Magazine Yellow Pages (MYP), in conjunction with the Green America Better Paper Project (BPP), is launching an entire section on www.magazineyellowpages.com dedicated to green magazines. Because BPP magazine participants are the clear environmental leaders in the magazine industry, they will be the only magazines di… Continue

Posted by Máire Walsh on December 10, 2009 at 5:15pm

Good to Know...

For U.S. Papermakers, the (Black) Liquor's Gone, But Party Goes On

January 12, 2009 - RISI | The huge black-liquor subsidy of pulp mills expired last week, but that isn't stopping the U.S. forest-products industry from tapping taxpayers' money in other ways. Three-fourths of the pulp and paper companies that received U.S. black-liquor tax credits are signed up to benefit from another biofuel subsidy, the new Biomass Crop Assistance Program (BCAP). But also among the more than 100 mills that have been approved as BCAP "biomass conversion facilities" are at least several that were put at a competitive disadvantage by the black-liquor program, which expired on Dec. 31.


3 keys to a successful e-reader content strategy

January 8, 2009 - eMedia Vitals | The future of digital distribution on electronic readers is as fuzzy as the resolution offered by first-generation devices. The success of the Kindle caused publishers to take notice of the potential of digital periodicals as a new revenue stream; now, as more new devices flood the market, the urgency of choosing the right platform and developing an actual strategy for e-readers increases.


What record-breaking snow in the US says about climate change

December 26, 2009 - Monga Bay | Over the past few weeks the United States has been pounded by a number of big snow storms. A week ago Washington DC received 18 inches of snow, setting a number of records. Over Christmas, the middle of the country, from Texas to Minnesota was also hit by record amounts of snow. While snow fall over the East Coast and middle of the country in the United States in December is hardly unusual, a number of record amounts of precipitation may point to a larger shift in the climate. Scientists say that higher temperatures causes more water evaporation, which increases the chances of heavy precipitation events, such as floods and snowstorms.


Americans Committed to "Greening In" the New Year

December 22, 2009 - Tiller LLC | When it comes to New Year’s resolutions, there’s “getting leaner” – and now, for many Americans, “getting greener.” A little more than half – 53% – of all American adults say they will make a green New Year’s resolution this year, according to the results of a poll released here today by Tiller, LLC, one of the nation’s leading consultancies on the design and implementation of advocacy marketing programs. 8 of 10 respondents plan to reduce their energy consumption and recycle more, while 75% want to buy from environmentally responsibly companies.


World's science academies support call to save rainforests

December 17, 2009 - Monga Bay | More than half world's science academies have signed a statement supporting a plan to save tropical forests as a means to fight climate change, reports the Global Canopy Program, an initiative that has worked closely with Prince Charles to promote rainforest conservation. The statement argues that tropical forest protection is a critical strategy for reducing greenhouse gas emissions over the next 15-20 years. It calls upon world leaders to reach a consensus on a path forward for a funding package that would support the infrastructure needed to develop an effective reducing emissions from deforestation and degradation (REDD) mechanism.


Green: Marketing discusses Green Media

December 2, 2009 - Media Post News | Print advertising's green credibility is suspect. Common sense says that ink spread across a dead tree, hauled via plane and truck to an individual doorstep is not the most energy-efficient way of disseminating information. The pulp and paper industry as a whole is the fourth-largest contributor of toxic releases to air, according to the U.S. EPA Toxic Release Inventory Database. Even if it's not the greatest contributor to air pollution, (e.g., recent studies are pointing to the IT industry's carbon footprint as equal to the airline industry's) there is still room for much improvement.


Hachette Book Group announces industry leading enviro. policy

November 30, 2009 - Publishers Weekly | The Hachette Book Group has announced a new environmental policy that will increase the publisher’s use of recycled paper, reduce greenhouse gas emissions and increase the use of paper certified by the Forest Stewardship Council. The policy has both long-term and short-term targets. By 2012, Hachette plans to raise the use of recycled fiber from 3% to 30%, with a majority of the fiber to be postconsumer. Hachette also intends to have FSC-certified papers account for at least 20% of paper use by 2012. 2020 is the target date for Hachette to reduce its greenhouse gas emissions by 20% and to reduce its carbon footprint 2% per year off of a 2008 baseline.

 
 

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