Together, We Can Do Better
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July 16, 2009 from 2pm to 3pm – online
Mike Popalardo and Thea Selby from NSM will present responsive and cost-effective audience marketing strategies for greening circulation, along with techniques for growing your new and renewing sub...
Organized by The Better Paper Project + Next Steps Marketing | Type: webinar
July 22, 2009 from 10am to 11am – online
Information is power, but too much of a good thing can become a liability. Turning streams of data into actionable information is a key to competitive advantage in addressing environmental challeng...
Organized by GreenBiz.com | Type: webinar
July 30, 2009 from 2pm to 3pm – online
Until now, city and regional publishers enjoyed uninterrupted growth while much of the magazine industry weakened. Despite the recent economic hurdles, and the latest twist in the newsstand crisis,...
Organized by Folio: + MagazineRadar | Type: webinar
November 19, 2009 from 2pm to 3pm – online
As the majority of publishers extend their print brand into an online presence, there are many factors to consider in creating a good-looking and easily monetized final product. Shrinking budgets m...
Organized by Folio: | Type: webinar
Latex coatings provide a valuable aesthetic that enhances the gloss and printability of magazine paper; unfortunately, their financial and environmental costs can be great. In response to these problems, EcoSynthetix Inc. ha… Continue Posted by Jeff van Leeuwen on July 7, 2009 at 2:31pm
Dogwood Alliance’s response to International Paper’s Forest Stewardship Council certification announcement.Posted by Scot Quaranda on July 7, 2009 at 2:00pm — 1 Comment
Posted by Keaty Gross on June 15, 2009 at 10:30am
Paper holds a special place in our society. Whether we’re printing on it, wrapping things in it, or using it in (ahem) the loo, it’s vital to our everyday routine. It’s certainly possible to reduce our consumption of paper products, but unlikely that we could ever completely forgo its… Continue Posted by Keaty Gross on June 2, 2009 at 1:00pm
June 24, 2009 - Media Post | Green may be the new black, but not for the reasons you might expect. "Colorblind," a cross-industry, cross-country study of consumers' "green" attitudes and behaviors conducted by Communispace Corporation in partnership with Design Continuum, reveals that there are many reasons people do (and don't) engage in sustainable practices themselves or favor brands that do.
June 23, 2009 | More than 98% of supposedly natural and environmentally friendly products on US supermarket shelves are making potentially false or misleading claims, Congress has been told. And 22% of products making green claims bear an environmental badge that has no inherent meaning, said Scot Case, of the environmental consulting firm TerraChoice. The study of nearly 4,000 consumer products found "greenwashing" in nearly every product category - from a lack of verifiable information to outright lies.
June 16, 2009 - Media Week | The U.S. consumer magazine industry will recover modestly by 2013, but only after falling sharply in the near-term, tamped down by the economic downturn and continued shift of readers and advertisers from print to digital, projects a new five-year forecast. Between 2008 and 2010, print advertising will plummet 22.8 percent to $9.8 billion before rising 14.3 percent to $11.2 billion by 2013, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2009-2013.
June 1, 2009 - Publishing Executive | The record-breaking decline in paper consumption has brought prices down with it. In the short term, we can all enjoy the price plunge. But two big questions loom. First, what’s the trajectory for pricing through the rest of this year? Will prices drop further or is backlash in store? Second, what are the consequences of the demand drop on the paper industry overall? The current price cuts can’t boost consumption back to levels the mills need for profitable operation. What other responses might the industry have?
May 26, 2009 | Ogden Publications, the largest and longest-running publisher in the green community, today reports it has offset 100 percent of its electricity usage by purchasing 2.4 million kilowatt-hours of renewable energy credits (RECs). The investment offsets two years of electricity usage for its offices in Kansas and Minnesota, and printing of its 10 publications in Tennessee and Minnesota. “Our readers expect genuine environmental stewardship from us. Choosing renewable energy credits is one way we can support the technologies and policies we promote in our magazines,” says Bryan Welch, publisher and editorial director of Ogden Publications.
Carbon Neutral Paper, FACT or FICTION? A Report on the Greenhouse Gas Emissions of Paper Products
The State of the Paper Industry: Monitoring the Indicators of Environmental Performance
Different, Not Difficult: How to Make Sustainability Happen
Turning the Page: Environmental Impacts of the Magazine Industry and Recommendations for Improvement
© 2009 Created by Keaty Gross