"The Green America Better Paper Project helps publishers cut through the clutter in order to understand the environmentally beneficial paper options available. And, the newsstand promotions help us all gain greater market visibility."
-Bryan Welch, Ogden Publications, CEO, publisher of Utne Reader, Mother Earth News and Mother Earth Living.
Green in All Grades debunks recent myths and proves that using recycled paper (especially in magazines) is the best choice for the environment, climate, and people.
We are encouraged by National Geographic Society’s initial indication that they may begin using recycled paper soon. Though it took longer than we expected (we’ve been encouraging them to improve for ten years), if they switch to recycled paper they will join the growing list of other magazines that have been using recycled paper for a decade or more like, Fast Company, Audubon, Yes! and Ranger Rick.
We are happy, though not surprised, to report that the ENVIRON Life-Cycle Analysis (LCA) study has validated what we’ve been telling NGS and other publishers for years: recycled paper use has a lower impact on the environment than virgin fiber paper use. The LCA that we helped National Geographic complete found that in 14 out of 14 environmental impact categories recycled paper is the better choice.
Their future switch to recycled paper will send a clear message to other large and small publishers alike: recycled paper is the better environmental paper choice and every magazine should use it.
And, the Green America Better Paper Project is happy and willing to help all US magazine publishers. Become a Member today.
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